From Curation to Impact: Play123’s Winning Game Approach

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GameDistribution has one clear mission: to provide great games that help publishers connect with the right audience. With powerful tools like GameDistribution’s Wizard for Publishers, browser-based gaming platforms like Play123 can curate the most engaging games for their audience with strategic, data-driven insights.

Selecting the right mix of games is critical for increasing engagement on platforms like Play123. The team spends hours tracking social trends and analyzing competitor activity, as well as monitoring new releases via newsletters and social media groups. While this approach is effective, filtering through all this information is also time-consuming. 

By partnering with GameDistribution, Play123 optimized this selection process and identified high-performing niches like Match-3 puzzles and incremental games, two genres proven to keep gamers returning to the site. 

The GameDistribution team also provides hands-on support, offering key insights and region-specific game recommendations that help Play123 to keep its catalog fresh and relevant. Play123 attributes its 21.6% increase in time spent on-site over the past six months to a combination of its curated content strategy and collaboration with GameDistribution.

“This partnership has refined the way we curate casual games for our users,” Koloini added. “GameDistribution has turned a complex and time-consuming challenge into a competitive advantage, directly increasing our revenue.”